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Diesel’s New Face Is Alex Pettyfer

Designer Brands comments on the fragrance's first campaign.

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By: Marie Redding

Senior Editor, Rodman Media


Actor Alex Pettyfer is the face of Diesel’s Only the Brave fragrance.

Pettyfer, 27-years-old, was born in Great Britain and lives in Los Angeles. His breakthrough role was playing Alex Rider in the film, Stormbreaker, before moving on to leading roles in I Am Number Four, Endless Love, Magic Mike, The Strange Ones and the upcoming The Last Witness.

In his soon-to-be-unveiled first campaign for Only the Brave, Pettyfer will lead and unite a global squadron of young and influential ‘braves.’

Guillaume de Lesquen International, General Manager, Designer Brands Fragrances, comments, “The Only the Brave hero is a charismatic leader who confidently moves forward in life with strong determination and will. He is a federator. Alex Pettyfer is the perfect embodiment of this new expression of bravery. Tomorrow belongs to the braves.”

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